Kokanee Beer wanted to share the brand’s adventurous heart with Sasquatch festival attendees. Therefore, the Kokanee Acoustic Tent became the place were talent performing on the main stages were able to perform intimate, acoustic sets to provide Kokanee consumers with a unique and unforgettable experience. Tickets were won on-site through a spin to win wheel and local on-site radio giveaways.
B-You’s Deliverables:
- Designed promotion and instant-win Acoustic Tent program
- Hired and trained Brand Ambassadors
- Produced branded outfits
- Secured QR code for Instant-win promotion
- Secured unique Sasquatch costume and impersonator
- Coordinated all activation and production logistics
- Coordinated onsite ticket giveaways with radio station
