Encourage sales for several beer brands at local on premise and off premise locations through wet sampling – all during key beer-selling times. Brands sampled included: Shock Top, Budweiser Black Crown, Lime-A-Rita, Straw-Ber-Rita, Becks, among others.
B-You’s Deliverables:
- Hired and trained Brand Ambassadors
- Secured service permits for team
- Secured branded sampling set up
- Coordinated all promotions with local distributors
- Provided weekly recaps and results
- Helped increase brand sales
